As my blog turns one there are a few things I have learned as a blogger. This is the third blog that I have owned but I have previously felt conflicted as a paid journalist working on a blog in the same niche. This time, I ventured into something totally different and fell in love with it. I have also picked up a few lessons that I would like to share with aspiring bloggers.
Friends don’t read your blog
If you keep up with me online, and you’ve given a “Like” to your favourite musician you can also like my page. No? Anyway, I find it really hard to market my page to my friends and frankly speaking I can’t really say I get a lot of hits from them. It’s the random people I chat with on my Facebook timeline that have really been supportive.
It’s tough to turn up day after day, hour after hour to something you don’t absolutely love. Hell, it’s hard even when you do love it.
Blogging is hard work.
Don’t let anyone ever tell you anything different. It’s time-consuming and way more demanding than I could ever have imagined. This was made so much easier by the fact that I love doing what I do. And having a passion for what I do means that I’m constantly trying to push myself further and grow my niche. It also means that when I have an article I have to push it. Market myself and spend an extra coin to earn extra viewership.
Niche over competition
If you’re driven it’s easy to be competitive.
Some niches feel more competitive than others. For example, if you have a lifestyle blog where you’re posting about your personal life experiences, it’s difficult to feel competition. After all, those posts are personal to you.
But niches such as the blogging niche about living abroad is in, are easy to feel competitive. There are lots of people out there writing about the same things.
Feeling competitive can be good in small amounts. It can drive you forward and motivate you to push harder and grow bigger. But it can also be dangerous and destructive within the blogosphere. It can lead to you comparing yourself to others and a downward spiral of imposter syndrome and generally not feeling good enough!
This has taught me how to share the good and the bad of my life abroad.
I love planning.
If I could make a living off planning I would (if you want me to plan out your life please let me know how much you would be willing to pay haha!)
But you may have noticed that point 10 here includes the word “essential”. It’s not just about my love of planning. Over the past 12 months, I’ve learned just how important it is to plan and schedule as much as possible when it comes to my blogs and business.
There’s nothing worse than sitting staring at an empty laptop screen 15 minutes before your post is meant to go live and have no idea what to write about. Or getting no traffic because you’ve not scheduled out any social media promos.
Investing in a decent planner and taking time to put in place a planning process for every part of your blog is invaluable. And, whilst it might take you a fair amount of time to get set up initially it is totally worth it and will save you heaps of time in the long run!
Make new friends online
Like I said above, your friends and family will never earn you any blog hits. They know you and keep up with you in real life and don’t actually trust what you write on your blog.
Engage your social media friends for this purposes. Make something out of these ‘fake friendships’.
Spend money to make money
I just paid my yearly domain fee the other day and realized that ever since I left blogspot.com I have made bigger strides. And being taken more seriously with a .com domain. I have also had to part off with a few coins for my Facebook Domain. Unfortunately, I can’t say Facebook is the best advertiser. They are shitty and don’t provide the best results but at least I tried.